SCARY MOMMY

Scary Mommy is the #1 media and entertainment brand for parents in the U.S. Founded by Jill Smokler, Scary Mommy has risen from its beginnings as a personal blog to being a multi-channel producer of long form video series, viral social media, and sponsored content with premium advertisers.

In 2015, I worked with the Scary Mommy executive and content teams to tackle three primary goals: make the move from editorial web content to video, get Scary Mommy production-ready to pitch and execute co-branded sponsor content, and explore the future of the Scary Mommy brand.

Over the next year and half, our collaborative efforts would launch a new mobile-first website that maximized the reach of Scary Mommy’s daily viral content. We completed a comprehensive rebranding exploration to prep for a streaming video future. With high production value videos, Scary Mommy rolled out sponsored content for brands such as TinyPrints, 1-800-Flowers, Old El Paso, and Chrysler.

Branded Content Sizzler

Core Website Redesign

Video

In the first installment of a NEW docu-web-series, tune in and watch comedian Judy Gold dish about raising two teenage sons, why laughter is the most important tool to survive motherhood and more! Directed by Jessica Pilot, with art direction by Edward Ludvigsen, "Mother^%$^!@ Motherhood" will bring you real moms (some of whom you may already know and love!)

Jim and Jeannie Gaffigan, they are JUST like us! Jeannie Gaffigan is featured in Ep. 2 of Motherfu%%ng Motherhood! Jeannie is a writer, producer, mother of five and wife of comedian Jim Gaffigan. We learn about why swear jars don't work for The Gaffigan's and why if you have five kids, you may as well have more...

Tune in and watch writer, comedian, NPR Ask Me Another Host, Ophira Eisenberg talk about the first couple of months as a new mom. Breast-pumping in comedy clubs and other joys! Directed by Jessica Pilot, with art direction by Edward Ludvigsen, Edited by Maple Shipp "Mother^%$^!@ Motherhood" will bring you real moms (some of whom you may already know and love!)

Real moms share how diaper wipes are so much more than just diaper wipes. #WipeOn SUBSCRIBE: http://bit.ly/Sub2ScaryMommyTV New videos every weekday at 9:30AM (PST)!

The leader of the Mom Party lays out her plan for how to "Not Ruin Mother's Day" including uninterrupted showers and more. SUBSCRIBE: http://bit.ly/Sub2ScaryMommyTV New videos every weekday at 9:30AM (PST)!

Brought to you by the All-New Chrysler Pacifica. The preferred vehicle of hot dads everywhere. SUBSCRIBE: http://bit.ly/Sub2ScaryMommyTV New videos every weekday at 9:30AM (PST)!

Moms' night out is sacred. Let's make it count. What's on your list of must haves? SUBSCRIBE: http://bit.ly/Sub2ScaryMommyTV New videos every weekday at 9:30AM (PST)!

Are you a mother shushing your partner, your guests, and outside noise that you fear will wake your sleeping baby? Watch and find out how to stop the shushing! SUBSCRIBE: http://bit.ly/Sub2ScaryMommyTV New videos every weekday at 9:30AM (PST)!

Kids are mostly adorable, except when we need them to sit and look happy and festive. Cue the nose picking, crying, fake smiling - basically the exact opposite of cuteness. Tiny Prints feels your pain and is offering custom Scary Mommy cards that speak the truth.

Finally, there's a holiday card series keeping it real. Tiny Prints and Scary Mommy have teamed up to bring you these new custom Scary Mommy cards that speak the truth. Shop Tiny Prints holiday cards to order the hilarious card featured in this video. SUBSCRIBE: http://bit.ly/Sub2ScaryMommyTV New videos every weekday at 9:30AM (PST)!

Proposal For Rebranding

Uploaded by Edward Ludvigsen on 2020-01-18.

SCARY MOMMY

Branded Content Sizzler

Core Website Redesign

Video

Proposal For Rebranding

CAFE

Stage